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Given the wide range of players in the auto parts manufacturing sector, affinity insurance is the ideal solution for offering an additional service. An affinity programme helps you strengthen links with your customers, and meets a specific challenge in your sector: making your physical points of sale more attractive.
Discover our tailor-made expertise in setting up and running an affinity programme.
Whether you're a customer service/offering manager, marketing manager or loyalty/offering manager, our experts are on hand to listen to your issues and help you create a tailor-made affinity programme. What type of cover is available in the automotive sector?
De manière générale, nous allons retrouver les garanties liées à l’assistance du véhicule en cas de panne ou encore les garanties liées aux pneumatiques telle que la garantie crevaison.
Generally speaking, you will find cover for vehicle breakdown assistance cover, or for tyres, such as puncture coverage.
Affinity insurance offerings also cover excess buy-back: when the user has an accident and initially has to pay an excess.
The rise of electric vehicles has also seen the emergence of new types of cover in affinity insurance, like electric vehicle breakdown/assistance. If the battery runs down or there are no available charging stations, you can call on assistance to tow your vehicle.
If you already have affinity insurance, we can offer you more comprehensive cover and more competitive rates thanks to our insurance partner network.
Le drive-to-store permet de relier le marketing en ligne et le commerce physique, créant ainsi une expérience plus cohérente pour les clients. Doté de nombreux points de vente, les équipementiers automobiles sont face à de nombreux concurrents, qui souhaite faire en sorte que leur marque soit la première à l’esprit lors d’un problème survenant sur sa voiture. Par exemple, un client achète ses pneus en ligne et souscrit à une assurance crevaison. Il ira dans son centre automobile pour se faire équiper. L’assurance affinitaire est alors également un levier de vente additionnelle en magasin ! La mise en place d’un programme affinitaire adapté peut ainsi fidéliser votre clientèle et rendre votre marque indispensable pour le conducteur.
Découvrez le programme affinitaire de Roady
The essence of an affinity programme lies in its dynamism. It is crucial to make the offering vibrant and widely-known, especially in a network where distributors play a central role. Convincing these key players is our priority, because their conviction is directly reflected in their ability to win over their own customers.
The essence of an affinity programme lies in its dynamism. It is crucial to make the offering vibrant and widely-known, especially in a network where distributors play a central role. Convincing these key players is our priority, because their conviction is directly reflected in their ability to win over their own customers.
To inject extra energy, we lay on stimulating sales challenges: so all the stakeholders in your affinity programme are trained to sell tailor-made affinity insurance!
Running an affinity programme effectively is important: it needs energy. The network means the distributors of the offering. If they're not convinced, they won't persuade their customers. And if they don't grasp the scope of this business leverage, they won't take advantage of it either.
As expert brokers in affinity insurance, we offer you tailor-made distribution and management tools for affinity insurance programmes.
This is because our experts adapt to your technological flexibility: in some companies, the affinity insurance offering can be implemented directly with your existing technology. In others, we develop the most effective distribution tool to deliver the smoothest possible user experience.
Through our Gestia Extranet, we provide the option of reporting losses autonomously, meaning that we offer unrivalled efficiency. The claims handlers then take charge of investigating and settling claims, making the process both fast and transparent.
For more information about Gestia
With over 15 years' expertise in affinity insurance, Verspieren is positioned as a trusted partner for a variety of businesses, from start-ups to listed companies. Our commitment lies in helping companies to set up affinity programmes for their customers.
At Verspieren, we firmly believe that paying meticulous attention to customer satisfaction is the key to improving an affinity insurance programme. This is why we carry out an in-depth analysis of customer feedback and conduct several surveys each year. These initiatives enable us to identify areas for improvement specific to your affinity programme, to match your customers' requirements as closely as possible.
As a broker, our role goes beyond simple mediation. We take responsibility for setting up and managing your affinity programme, entrusting your customers to specialists in affinity insurance. This all-embracing approach guarantees comprehensive expertise in managing the specific needs of your customers.
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