More and more retailers and e-merchants today are adding insurance to their portfolios of services. The fact is that consumer goods often require additional coverage to protect them against a variety of risks, like breakage, loss, theft, and so on. So, stop waiting and contact an expert to set up an affinity program that’s in line with your business.
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Your affinity program in the retail sector
Diversify your revenue streams
Offer coverage tailored to your business
Develop customer loyalty
Customized coverage as part of an affinity program for the retail sector
We design and manage innovative affinity insurance programs tailored to each of our retail partners. We offer you the most extensive coverage at the best rates on the market, in order to build a long-term program that’s a win-win for you and your customers. We are committed to understanding your needs and delivering an affinity program that’s aligned with your business action plan.
We tailor your affinity insurance to your needs and your specific objectives, while remaining competitive on the market. No matter where your locations are, your affinity program will comply with the relevant regional, national and international regulations.
If you already have affinity insurance in place, we can offer more comprehensive coverage and more competitive rates, thanks to our network of insurance partners.
Our partner Electro Dépôt’s Electrosûr insurance is a novel, innovative solution on the electrical appliance market: it offers the first LIFETIME coverage for breakdowns in household appliances, both new and refurbished, available to products purchased at Electro Dépôt or elsewhere.
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Training for your distribution network: A key factor for the success of your affinity program
To ensure your affinity program is a success, it is essential that your distribution network should receive adequate training.
At Verspieren, we make sure the members of your sales force or network of distributors have all the tools and information they need to promote your new insurance product(s). As a brokerage, we make our expertise available to you, to help you train your distribution network:
- by offering e-learning courses on products and regulations
- by providing direct training to your in-house trainers
- by collaborating with specialized training organizations.
We can also set up sales challenges to motivate your distribution network and stimulate sales.
Affinity programs for the retail sector: A high-added-value service to make you stand out
Setting up an affinity program can help you retain customers by offering them a new, high-value service while generating additional revenue for you.
In some cases, affinity insurance can even become a key component of your sales strategy. For example, customers shopping on e-commerce websites that sell refurbished devices are more likely to buy a refurbished product that is insured. To them, insurance is a promise of product quality, which further solidifies their confidence in the company.
We offer seamless digital journeys, to encourage enrollment and guarantee a transparent user experience when it comes to filing claims and managing affinity policies.
Affinity programs for the retail sector: Guidance through every step of your project
As a brokerage with expertise in affinity insurance, we offer customized affinity insurance programs and provide 360° guidance along the entire value chain:
- helping you define your sales strategy (co-creation of your portfolio, your business model and your distribution strategy)
- managing your request for insurance proposals, to ensure you get the best bid with the best financial terms
- offering omni-channel enrollment and claims journeys
- managing the entire life of your policies, from enrollment to compensation for claims
- overseeing the partnership, to maintain the program’s economic balance.
Our approach is based on the continuous improvement of each affinity program, to guarantee your customers’ satisfaction.
Satisfaction surveys are regularly conducted with your customers, to measure your affinity program’s net promoter score.
Faire appel à un courtier spécialisé en programme affinitaire : pourquoi ? pour qui ?
Verspieren has spent more than 15 years developing our expertise in affinity insurance. We offer support and guidance on affinity solutions to many enterprises, ranging from startups to listed companies. Needs definition, design, set-up, placement with insurers, customer journeys, IT integration and more: our expertise allows us to design an affinity program that’s in line with your goals and your sales strategy.
We have a team of agile experts who will guide you through setting up your new affinity insurance program or transitioning from your existing program to a more ethical one.
In addition to being a brokerage, we also set up and perform monitoring for your affinity program, meaning your customers are safe in the hands of affinity insurance specialists.